Starbucks hired former Chipotle CEO Brian Niccol to overhaul the company in September 2024; will his fresh ideas take the company's shares out of its multi-year channel trading pattern?

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Learn how value-based leadership principles drive business growth and success in today's world. Check examples of value-based ...

Magic Johnson turned NBA stardom into a $1.2B empire, becoming a trailblazing mogul with the help of a Starbucks deal.

Starbucks was born in America, though it's no secret that inspiration for the coffee chain came from Italy. But what do ...

Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, Niccol admitted the chain’s decision to reduce in-store seating during the ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

Starbucks (SBUX) has been through a rough period recently, and CEO Brian Niccol plans to change that. The new CEO has impressed Starbucks’ former CEO, Howard Schultz. He praised Niccol’s turnaround ...

The U.S. Department of Labor in the Biden administration had said parts of the state law, such as the dues-deduction change, ...

At least five new products are expected to be launched at Starbucks locations, including new versions of fan favorites ...