Both firms are using eyes-on-screen data from Lumen Research, signalling a shift in the industry toward moving beyond ...

The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention ...

Integral Ad Science Holding Corp. (NASDAQ:IAS) on our list of the 10 best marketing stocks to buy right now. Integral Ad ...

Product combines Lumen Research eye-tracking with IAS impression level data for social attention measurement on Snapchat campaigns within IAS signal ...

Integral Ad Science (NASDAQ:IAS) on Wednesday announced the launch of new contextual category reporting for Meta Platforms ...

In New York, media measurement and optimization platform Integral Ad Science (IAS) has announced a partnership with Snapchat ...

Ad insiders break down how the FTC's order on Omnicom and Interpublic Group's merger could hurt some in the news industry.

New Reporting Provides Contextual Measurement Beyond Industry Brand Safety and Suitability Categories Aligned to IAS's ...

Integral Ad Science has launched expanded contextual category reporting for Facebook and Instagram Reels and Feed.The ...

Baird R W cut shares of Integral Ad Science (NASDAQ:IAS – Free Report) from a strong-buy rating to a hold rating in a report published on Friday,Zacks.com reports.

Integral Ad Science Holdi (IAS) is scheduled to report earnings on July 31, 2025. The last reported earnings were for reported on February 28, 2025 for Q4 ...