Both firms are using eyes-on-screen data from Lumen Research, signalling a shift in the industry toward moving beyond ...

The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention ...

Media measurement and optimisation platform Integral Ad Science (IAS) has agreed a strategic partnership with social media giant Snap Inc and eye tracking business Lumen Research covering customised ...

Product combines Lumen Research eye-tracking with IAS impression level data for social attention measurement on Snapchat campaigns within IAS signal ...

First off, on IAS’s “first-to-market” attention measurement solution. IAS has partnered with both Snap Inc. and Lumen Research to combine Lumen’s eye-tracking-based ad response insights with its own ...

Chief Minister Dhami highlighted the pivotal role of space technology in various sectors at the Space Conference 2025, ...

DALLAS The American Heart Association, a global force changing the future of health for all, has named its volunteer ...

Meta CEO Mark Zuckerberg has reorganized the company's artificial intelligence efforts under a new division called Meta ...

Institute for Superconducting and Electronic Materials (ISEM) has addressed a 40-year-old quantum puzzle, unlocking a new ...

Researchers at the ICN2 and the UAB have developed a novel strategy to obtain different types of organic molecules by ...