Both firms are using eyes-on-screen data from Lumen Research, signalling a shift in the industry toward moving beyond ...

The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention ...

Product combines Lumen Research eye-tracking with IAS impression level data for social attention measurement on Snapchat campaigns within IAS signal ...

Chief Minister Dhami highlighted the pivotal role of space technology in various sectors at the Space Conference 2025, ...

Meta CEO Mark Zuckerberg has reorganized the company's artificial intelligence efforts under a new division called Meta ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a ...