Quarter-Century Catch-Up: Marketing Trends That Will Define 2025
Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.
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Google launches Meridian, an open-source marketing mix model
The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...
Alphabet Inc. (GOOGL) Launches Meridian, Open-Source Marketing Mix Model to Optimize Budget Allocation
In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...
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Google launches Meridian and Demand Gen updates to improve ad performance
Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...
Google launches open-source MMM Meridian
To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.
Google releases Meridian, an open-source Marketing Mix Model, to public
Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.
Malibu Boats, Inc. (MBUU) Q2 2025 Earnings Call Transcript
Malibu Boats, Inc. ( NASDAQ: MBUU) Q2 2025 Earnings Conference Call January 30, 2025 8:30 AM ET Steve Menneto - Chief Executive Officer Bruce Beckman - Chief Financial Officer ...