Let’s look at some of the trends likely to define 2025, and perhaps you’ll feel a little more prepared for what’s in store.

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

In the rapidly shifting landscape of artificial intelligence, the recent market developments have raised important questions ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Malibu Boats, Inc. ( NASDAQ: MBUU) Q2 2025 Earnings Conference Call January 30, 2025 8:30 AM ET Steve Menneto - Chief Executive Officer Bruce Beckman - Chief Financial Officer ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts. The post Google ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.