Salesforce CEO and co-founder Marc Benioff called concerns that agentic artificial intelligence could mark the end of ...

In rearchitecting the upgraded Alexa voice assistant, Amazon turned to model mixing to bring agentic capabilities to devices.

DoubleVerify (DV) announced that it has entered into an agreement to acquire Rockerbox.. Rockerbox’s unified marketing measurement platform ...

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

Experimentation requires more than tools and expertise; it requires a mindset shift. Organizations must embrace a culture of ...

Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul ...

A centralized hub for open-source Marketing Mix Modeling (MMM) repositories. This organization consolidates forked projects to provide a single point of access for users interested in MMM. This ...

A centralized hub for open-source Market Mix Modeling (MMM) repositories. This organization consolidates forked projects to provide a single point of access for users interested in MMM. This project ...

IT’S GOING TO BE ABOUT 8 TO 4 P.M. SNOW, THEN OVER TO AN ICY MIX AND RAIN ... EUROPEAN AND THE US MODEL, THE GFS. BOTH OF THESE ARE COMING IN A LITTLE BIT HEAVIER ON THE SNOWFALL TOTALS THAN ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback ... Now backed by the recently released Gemini 2.0, Google’s ‘most capable AI model yet’, search is edging closer to ...