This article explores four key methods—prompting LLMs, building retrieval-augmented generation (RAG) systems, fine-tuning ...

In rearchitecting the upgraded Alexa voice assistant, Amazon turned to model mixing to bring agentic capabilities to devices.

We view Chipotle's financial strength as sound, with the firm maintaining $1.4 billion in cash, investments, and cash equivalents at the end of the fourth quarter of 2024, access to a $500 million ...

Not sure how to measure your marketing impact? Unpack the differences of multi-touch attribution and marketing mix modeling.

MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling ...

Booking.com claims it is able to measure the incremental ROI of its social channels thanks to a “bespoke model” developed in ...

Assembly MENA’s Ryan Garner talks about the marketing mix modelling comeback ... Now backed by the recently released Gemini 2.0, Google’s ‘most capable AI model yet’, search is edging closer to ...

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously under limited access, Meridian is now freely available to all marketers, ...

Google has launched Meridian, an open-source marketing mix model (MMM) designed to help marketers and data scientists assess the impact of their advertising investments. Developed with input from ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels. It uses Bayesian causal inference to reveal ...

Google has officially launched its open-source marketing mix model, Meridian, designed to help marketers allocate budgets more effectively in a dynamic digital landscape. After rigorous testing ...