Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...
Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...
Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...
Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.