I guess it would just be the same as the way things used to work,” an athletic director said. "We'd be right back where we ...

Starting July 1, athletic departments will be able to compensate athletes directly from their revenues. Here's how the ...

In theory, all of the schools in the Power Four conferences will be working with the same cash pot, which hasn't been the ...

UConn’s Azzi Fudd Sends Message After NIL Announcement originally appeared on Athlon Sports. Less than three months removed ...

AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

College athletics is still operating in a pay-for-play model ... but only for a few more weeks. The transformative House ...

The College Sports Commission is designed to regulate the NIL market but won’t have subpoena power to control rogue boosters.

Dan Le Batard and the Shipping Container lay out some of the further-reaching effects of NIL at the college sports level, examining how youth sports can be affected and players risk being turned into ...

Ohio State's athletic department is teaming up with Learfield to launch a groundbreaking initiative designed to enhance NIL ...

Texas Longhorns Top NIL Earners in 2025 originally appeared on Athlon Sports. The University of Texas is one of the most ...