The Kellanova-owned brand received an estimated $26.1 million in media value around last month's college football bowl game ...

Cam Ward opens up about the Pop-Tarts Bowl fiasco and the backlash he faced, discussing the media's narrative with Shedeur ...

Get all of your information about location, stadium, tickets and more for the 2025 Pro Bowl Games in Orlando, Florida.

The Miami Hurricanes played a strong 2024 season, and although it ended with a loss to the Iowa State Cyclones in the ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...

Steve Hogan, CEO of Florida Citrus Sports, explains how he and his team made the Pop-Tarts Bowl one of the highest rated ...

Bowls have become glorified spring games, with teams fielding weaker rosters that look more like summer practice squads than fall depth charts. With the opening of the transfer window and players ...

Mid-January is always a period of great adjustment. That icy time when we hopefully have finally started ending dates with ...

However, there is one bowl game that has managed to rise above the rest. As silly as it may be, the Pop-Tarts Bowl has seemingly cracked the code. The silliness of it all is what attracts fan ...

Refers to the latest 2 years of stltoday.com stories. Cancel anytime. A mascot at the second annual Pop-Tarts Bowl takes the field on Dec. 28 in Orlando, Florida, at Camping World Stadium.

The Iowa State University Football team made a stop at the Riverside Casino Friday to celebrate their victory at the ...

It's not every college football bowl game that features ritualistic sacrifice of a bowl game mascot after completion of the game. But then, not every team gets to play in the Pop-Tarts Bowl.