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At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

The U.S. ad business lost jobs in April for the fifth month in a row. The overall economy added 177,000 jobs, a solid gain amid worries about tariffs, inflation and recession.

See Almave’s work margaritas for Cinco de Mayo, Olivia Colman’s Warburtons campaign and Facebook’s Stagecoach activation.