At Possible, industry leaders shared strategies for reaching young consumers, tactics for getting influencer partnerships ...

Search giant develops new tool to track mobile campaigns as data-sharing rules make it difficult for marketers.

The U.S. ad business lost jobs in April for the fifth month in a row. The overall economy added 177,000 jobs, a solid gain amid worries about tariffs, inflation and recession.

The Met Gala is an opportunity for brands to build buzz, but only if they are careful and consider the event's theme.

See Almave’s work margaritas for Cinco de Mayo, Olivia Colman’s Warburtons campaign and Facebook’s Stagecoach activation.

R/Ga's new tool helps brands navigate an increasingly complicated search environment thanks to AI tools such as ChatGPT, ...

VML U.K.’s lighthearted campaign comes amid rising costs for home repairs.

Disney is doubling down on streaming innovation and tech capabilities to attract advertisers amid a TV upfront marketplace ...

Uncommon New York describes the making of the two-minute-plus spot, which shows an entire lifetime transpiring in a home.

List & Creativity Awards Gala.

Wieden+Kennedy's Dejana Perić is Ad Age's 2025 Account Manager of the Year.

Four juries selected the top entries in Work, People, Creative Marketing and Production.