As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.

It takes a village to raise an athlete. This sentiment has never been more relevant, as brands are shifting from being sponsors to becoming foundational anchors within the sports ecosystem—creating a ...

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

Carlsberg Group has appointed We Are Social as its global social media agency of record after a competitive pitch. We Are ...

The new campaign by Cheil and Toss exposes the dark world of teen gambling through a fictional Instagram feed, revealing risks far beyond mere money. Life, as any woodland creature might tell you, is ...

Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands ...

"...But do you think following me around the internet and serving me ads often at a lower price offer will make me buy you?

Fifa owner Electronic Arts has launched a review of its global media account. The account is currently handled by integrated ...

Estée Lauder completed its acquisition of The Ordinary owner Deciem Beauty Group in June this year, having first invested in ...

Brands from Lyft to Krispy Kreme are offering Election Day specials as Americans turn out to choose between Donald Trump and Kamala Harris.

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The ...

Vietnamese footwear brand Biti's Hunter is stepping into streetwear culture for the launch of its next generation product line. Partnering with Dentsu Redder, its new 'Buoc Toi' (Step Forward) ...