If this election taught us anything, it's that we live in an "emotion economy," where extreme feelings drive engagement, loyalty, and, ultimately, votes. In a world of fractured truths, it's no longer ...

Trump's "love" isn't about connection or warmth. It's about manipulation, a loyalty he demands rather than earns.

The battleground states have a massive population of sports fans, says Sam Vangelovski, political strategy lead at Sharethrough, an Equativ company and ad exchange.

The federal Consumer Financial Protection Bureau may sue Meta over financial ads on the platform, the company disclosed in a Thursday night filing with the Securities and Exchange Commission.

Building on earned media and analytics work, Mitsubishi Motor Sales of Canada and NP Digital will work with Ogilvy, which has been selected for creative production.

In an age where competition for new business is fierce, emotional intelligence emerges as the secret weapon that can set agency leaders apart.

Jeff Bezos's failure to endorse a candidate normalizes Trump and his actions and undermines the newspaper's stories on them.

With more than two-thirds of its client roster failing to align with global standards for climate policy compliance, Interpublic ranks worst among the major holding companies, according to an analysis ...

According to a Harris Poll survey 48% of Gen Z admit they have lied to someone close to them about whom they've voted for. That compares with 38% of Millennials, 17% of Gen X and 6% of Boomers.

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ChatGPT users who previously signed up for the waitlist for the search service can now search the web. The company said in a post on Thursday the move brings search through SearchGPT directly into ...

While Snapchat's minimal user growth in the U.S. may raise concerns for investors, the social media company's third-quarter results show a steadily improving advertising business, with the rollout ...