The platform utilises generative AI to create virtual live streamers modelled to reflect a brand’s identity. These GenAI-powered avatars can stream continuously.

The agency has elevated Dhruv Shah, Anmol Dang, Salman Shamsi and Ankit Banga, marking a move towards the expansion and enhancement of its service portfolios.

Mousumi Mishra has been appointed as Senior Director, Marketing at Viacom18 Sports, a move she shared on LinkedIn. Mishra has accumulated experience in senior marketing positions across various ...