The platform utilises generative AI to create virtual live streamers modelled to reflect a brand’s identity. These GenAI-powered avatars can stream continuously.

The agency has elevated Dhruv Shah, Anmol Dang, Salman Shamsi and Ankit Banga, marking a move towards the expansion and enhancement of its service portfolios.

Denoting luxury and contemporary design, vivo India recently launched its latest addition to the V40 series—the vivo V40e, ...

Tanmay Mohanty, South Asia CEO of Publicis Media Services is moving on to pursue new opportunities. He was overseeing several media operations for the groupe.

This partnership between the two entities aims to utilise the power of digital media tools and  technology to scale the Mr.DIY brand.

Agarvwal previously held the position of Head of Digital, Marketing Communications, and Special Projects at Swastik Productions.

Now, Shorts creators can tag brands in their content through YouTube Studio, prompting potential partnerships and brand promotions for their clips.

Mousumi Mishra has been appointed as Senior Director, Marketing at Viacom18 Sports, a move she shared on LinkedIn. Mishra has accumulated experience in senior marketing positions across various ...

The development aims to bolster brand confidence in ad placements on Snapchat by ensuring ads are not shown alongside objectionable content.

The approach is an expansion of the company's Advantage+ campaign tools, which guide ad delivery by automating key elements.

Himanshu Saxena emphasises the importance of genuine curiosity, embracing AI and data, and fostering diversity & inclusion in the advertising industry.

Brands show you advertisements based on your algorithms. Now, imagine them showing you ads based on your emotions. In this article, we explore the rise of Emotion AI, its potential in industries like ...