The top three choices emerging for the most awaited online shopping events were Flipkart’s Big Billion Days (64%), Amazon’s ...

The appointment was announced by Castrol’s Global CEO, Michelle Jou via a LinkedIn post, who also introduced Kedar Lele as ...

She was the Head of Marketing at Virtualness from February to October 2024. Prior to that, she held the role of Head of Consumer Marketing & Partnerships at ShareChat.

The agency has elevated Dhruv Shah, Anmol Dang, Salman Shamsi and Ankit Banga, marking a move towards the expansion and enhancement of its service portfolios.

The platform utilises generative AI to create virtual live streamers modelled to reflect a brand’s identity. These GenAI-powered avatars can stream continuously.

Tanmay Mohanty, South Asia CEO of Publicis Media Services is moving on to pursue new opportunities. He was overseeing several media operations for the groupe.

Agarvwal previously held the position of Head of Digital, Marketing Communications, and Special Projects at Swastik Productions.

This partnership between the two entities aims to utilise the power of digital media tools and  technology to scale the Mr.DIY brand.

Denoting luxury and contemporary design, vivo India recently launched its latest addition to the V40 series—the vivo V40e, ...

Now, Shorts creators can tag brands in their content through YouTube Studio, prompting potential partnerships and brand promotions for their clips.

The development aims to bolster brand confidence in ad placements on Snapchat by ensuring ads are not shown alongside objectionable content.

The approach is an expansion of the company's Advantage+ campaign tools, which guide ad delivery by automating key elements.