Perhaps this was David Gandler’s plan all along. The CEO and co-founder of sports-centric streamer Fubo has executed a play that not only appears to consign proposed mega-rival Venu Sports permanently ...

The 2024 Global Sports Survey by Altman Solon highlights the transformation in the sports media sector, emphasizing the need for new distribution and monetization strategies to stay relevant across ...

The convergence of advanced technology and the growing influence of big tech has set the stage for 2025 to become a pivotal year for businesses. As industries evolve, companies must break free from ...

FuboTV, the leading sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The ...

FAST (free ad-supported streaming TV) isn’t new at this point. It’s an acronym that describes a newer type of free and ad-supported streaming video that is linearly scheduled with content typically ...

When it comes to 4K for live sports streaming, much of today’s content delivery arguably operates in a kind of limbo where the 4K viewers see may well be up-rez’d 1080p. The landscape is even murkier ...

One of the ongoing complaints about the ad industry is a lack of transparency about where you're buying and how it's measured. At CES 2025, Disney discussed their new global ad tech stack and how they ...

Provenance and authenticity of content have become critical issues as Generative AI-derived content and disinformation flood the digital world. The Coalition from Content Provenance and Authenticity ...

Leveraging viewer data to identify and target users is the sine qua non of CTV advertising, and the closer channels can bring advertisers to the viewers, the more revenue they can bring to their ...