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The 2024 exit poll data compared with 2020 is brutal. Trump won men by over 10 points, compared with +4 points in 2020. He ...

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when ...

Voters’ economic discontent, paired with Harris’ failure to distinguish herself meaningfully from either her predecessor or ...

Following the retailer’s food spot earlier this week, the focus is now on festive fashion in all its dazzling glory.

A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, says the new leader, who is four weeks into her CEO role ...

Marketers are supposed to understand their audience. Does the US election prove that there’s more distance than we’re comfortable admitting? Defiant’s Will Poskett explores.

It was the ad that divided opinions and sparked internal politics, but in this week's My Creative Career, Ain't founder and ...

The Stagwell executive, a former adviser to Bill Clinton and chief strategist for Hillary Clinton’s 2008 presidential run, ...

In the week that actor Saoirse Ronan went viral for pointing out the realities of women’s personal safety, legislation also ...

AI offers exciting opportunities in the field of experiential marketing, says Joe Janepinto of Jack Morton. But brands must ...