The memeification of Kamala Harris looked like it might change the face of political campaigning forever. And then it failed. What went wrong? Beth Blance brings the answers.

Marketers are supposed to understand their audience. Does the US election prove that there’s more distance than we’re comfortable admitting? Defiant’s Will Poskett explores.

A symbiotic relationship where data informs creativity and creativity shapes how we use data is what agencies need right now, says the new leader, who is four weeks into her CEO role ...

Trump’s re-election, fueled in part by divisive campaigns, has raised ethical concerns among marketers, who now see an urgent ...

The 2024 exit poll data compared with 2020 is brutal. Trump won men by over 10 points, compared with +4 points in 2020. He ...

When I first tried to break into the advertising industry, nobody replied to my emails, says Gaëtan Uytterhaegen. Sadly, when ...

Following the retailer’s food spot earlier this week, the focus is now on festive fashion in all its dazzling glory.

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Apps are ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

Voters’ economic discontent, paired with Harris’ failure to distinguish herself meaningfully from either her predecessor or ...

The fallout of a historic second term for Donald Trump will be assessed and cogitated over during the coming days, but the impact of him retaking his seat in the Oval Office will be felt right around ...

Search engine optimization (SEO) just got more difficult, but where there’s change, there’s opportunity. Comms strategist ...