We hope you are having a Merry Christmas. We are giving you the First Alert to a warm end to the year, we will continue to see temperatures climb as we head into the weekend and start of next week.

One group of musicians took time to spread some Christmas cheer in part of Horry County. A look back at the area's biggest crime stories of the year - from violent crime takedowns to a murder case ...

MYRTLE BEACH, S.C. (WMBF) - Myrtle Beach Fire Department is responding to a fire at a hotel near Ocean Boulevard. Fire Capt.

(AP) - Netflix’s NFL debut kicked off on Christmas Day without a glitch. Mariah Carey opened Wednesday’s doubleheader with a taped performance of “All I Want for Christmas is You” before Patrick ...

MYRTLE BEACH, S.C. (WMBF) - Many of us dream of a White Christmas, but it was a reality for those in the Carolinas 35 years ago. The largest snowstorm in history along the southeast coast blanketed ...

Hanukkah is a Jewish festival that reaffirms the ideals of Judaism while commemorating the rededication of the Second Temple ...

The Myrtle Beach area had plenty to offer in 2024, from the PGA Tour's first-ever stop in the Grand Strand to a big lineup at ...

WMBF First Alert Meteorologists Matt Bullock and Jenna Greenhill take a look back at the biggest weather makers of the year.

How a 2023 cross-burning incident in the Conway area sparked calls for change in South Carolina throughout 2024.

A look back at the area's biggest crime stories of the year - from violent crime takedowns to a murder case that took authorities across the country.

How a 2023 cross-burning incident in the Conway area sparked calls for change in South Carolina throughout 2024.

DARLINGTON COUNTY, S.C. (WMBF) - The Darlington County coroner has confirmed two children have died in a house fire on ...