News

Prime Video Ad Tier Surpasses 130 Million US Active Users
Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...
Hosted on MSN27d
Prime Video has 88% of customers on ad-supported plans
In recent years, nearly every major subscription streaming service has introduced an ad-supported plan. But the ad-tier rollout on Prime Video was done a little differently than the rest.
Advanced Television27d
Report: 88% of Prime Video subs on ad-supported plans
The report offers global consumer insights related to the evolving ad-supported space in Premium SVoD ... 9 times out of 10, users will start watching a short-form video over a long-form video.
Forbes27d
Netflix Ads Could Continue Growth After Exceeding Earnings Expectations
But it’s Netflix’s still-nascent ad operation that will drive growth going forward ... last year when it converted all Prime Video subscribers to an ad-supported tier. But it represents ...
Marketing Dive1d
Amazon launches AI-powered contextual ads at 2nd blockbuster upfront
Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...
Broadband TV News20d
Growth for Prime Video and Apple in Kantar’s EoD data
First quarter data from Kantar shows growing consumer adoption of ad-supported streaming ... driving subscriber growth this quarter. Long-time favourite Reacher, (Prime Video) was the most ...