Pant joins an elite group of adidas athletes that also includes international superstars Jude Bellingham and Noah Lyles, as ...

Khalsa E-Vehicles, manufacturer of commercial electric vehicles, has roped in actor and comedian Kiku Sharda as its brand ...

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

Way back in 2002, Ford teamed up with Kylie to launch its latest model, the StreetKa. Ford also sponsored the former ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

Qatar Airways is creating influencer-style content featuring its AI ambassador, Sama, on an Instagram account the airline ...

As Dodge transitions into the electric era, its Badassador program seeks to keep muscle car culture alive—can it bridge the ...

A group of spirited individuals have become ambassadors of a local charity, Camphill MK. Committed to celebrating and supporting adults with learning disabilities and the charity, they have pledged to ...

In a rare interview, the Apple-owned headphone maker’s global marketing boss, Chris Thorne, reveals to The Drum a powerful ad ...