By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

First global campaign from TikTok-famous skincare brand BYOMA aims to make skin barrier education impossible to ignore.

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Master Instagram and TikTok to skyrocket your online sales. Learn proven strategies that convert followers into paying ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

Here is a list of the sites where you can buy likes and views, so you can make an informed decision and fast-track your ...

A digital presence lets you shape and tell your story, build customer relationships and distinguish your brand from ...

We need to start seeing events for what they are: deeply strategic, commercially valuable and culturally powerful, writes JWI ...

Casey Sarai tells PEOPLE that her viral nipple cover company, Cakes Body, is not just covering childcare costs "as a perk" ...

Creator @myteacherface shares how she’s preparing for a possible TikTok ban and what it means for content, income, and the future of creators.

After being laid off on a video call, a 25-year-old PwC consultant turned the moment into a viral TikTok video, then a ...

Fitness influencer Ashton Hall's viral morning routine boosted sales for Saratoga Spring Water, showcasing the power of ...