Memac Ogilvy's Bhaskar Bateja shares his answer to the question of innovative creative strategy in the age of Gen AI.

At its core, agency theory highlights the costs incurred when agents pursue their own goals rather than those of principals. These agency costs include: Residual losses: Inefficiencies that remain ...

In my article “Is Sri Lanka’s recovery sustainable?” published in the Daily FT on 18 January 2024, I argued that Sri Lanka’s ...

The NATO summit in The Hague reaffirmed the alliance’s commitment to Ukraine’s Euro-Atlantic future, and President Zelensky’s meeting with President Trump highlighted the need ...

Knowing what overarching strategy guides both nations is essential to acquiring a comprehensive understanding of the war.