When you take the time to track and analyze your video marketing performance, you gain more than just numbers—you gain ...

A strong personal brand not only reinforces your credibility, but also ensures your ongoing relevance in the C-suite as the ...

Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real ...

Your standout trait is your personal brand’s signature move. It’s the thing people remember you for, whether it’s your knack ...

Customer expectations have changed. Many brands claim to care about their customers, yet their actions often suggest ...

Authenticity, clarity and consistency – personal branding expert Amelia Sordell shares how to craft a personal brand that not only grows your influence but delivers real business results ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Apply these principles to stay relevant and keep up with the care and concerns of your community of followers.

Creativity and branding can sometimes feel like a lost art. In a time when machine learning and AI have taken creative pursuits like writing and design off our plates, and ...