Ever thought about what would happen if someone else started using your business name? It’s not just annoying—it’s a real ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

The coolest part about branding is any business can do it, whether you're a one-person show operating from your kitchen table, or a business that's been operating for years and wants to reinvent ...

Below, six leaders from Fast Company Executive Board each offer their tips to help creatives and their companies develop or participate in business ecosystems that can add value to their products ...

Authenticity, clarity and consistency – personal branding expert Amelia Sordell shares how to craft a personal brand that not only grows your influence but delivers real business results ...

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they ...

Guy Leon Sheetrit, Founder & CEO of Guac Digital and Betterweb AI, specializes in digital growth, website optimization, and ...

Your standout trait is your personal brand’s signature move. It’s the thing people remember you for, whether it’s your knack ...

Business branding is important to every business regardless of the size, because it communicates information about your business and product to the market. It will influence the cost of the ...

Learn more Facebook business pages are free to both create and use. They can be a powerful tool to help you reach a new audience, gain popularity, and grow your brand. It's easy to create a ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Clark, the instructor at the Fuqua School of Business, explained that career aspirations are met through networking, one of her top tips for honing your brand. “Your network is really important ...