News

The Salt Lake Games drew over 40,000 fans to the city’s Utah State Fairgrounds. The event also saw their television viewership climb by 12% from their last event in 2024.
Is anyone else feeling a bit overwhelmed by the news these days? Well, things may be about to get stranger—and that includes skiing. The CEO of X Games, Jeremy Bloom, has announced the launch of Owl ...
X Games Salt Lake City welcomed in tens of thousands of people to Utah State Fairpark and may have also been a ...
Former University of Colorado football player and Olympic skier Jeremy Bloom is launching groundbreaking artificial intelligence technology in the sports world.
Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to ...
Other investments covered by SBJ from Q2: Jim Scholefield started with Legends on June 23 as its new CTO and has been ...
As part of his overhaul of the 30-year-old X Games franchise, Jeremy Bloom deployed AI judging for the first time at the ...
Bunim/Murray Productions has partnered with X Games for the new competition series X Games Battleground in honor of the action sports company’s 30th anniversary.
Opinion
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Opinion: AI Judges Will Ruin Skiing and Action Sports
Stories related to AI dominate a significant portion of our lives in 2025, and according to experts, its prevalence will continue to grow exponentially in the coming years. AI can certainly help ...
The CEO of X Games, Jeremy Bloom, has announced the launch of Owl AI, a platform and company that aims to bring AI technology to sports judging and eliminate the possibility of human error. The ...
Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to commer… ...