X Games Salt Lake City welcomed in tens of thousands of people to Utah State Fairpark and may have also been a "turning point" for the action sports giant.

The Salt Lake Games drew over 40,000 fans to the city’s Utah State Fairgrounds. The event also saw their television viewership climb by 12% from their last event in 2024.

EXCLUSIVE: In its 30th year, the X Games is still going strong, particularly with young audiences. X Games Salt Lake City, which was held from June 27 to 29, put up a 12% year-over-year audience ...

As many of you know, Bloom was in attendance at Lauren Sanchez and Jeff Bezos’ wedding. While he was getting into the water ...

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to commer… ...

As part of his overhaul of the 30-year-old X Games franchise, Jeremy Bloom deployed AI judging for the first time at the Winter X Games in Aspen in January. The technology, developed with Google ...

As part of his overhaul of the 30-year-old X Games franchise, Jeremy Bloom deployed AI judging for the first time at the ...

World-class athletes are in Salt Lake City, competing in the X Games' 30th anniversary. For the first time, Utahns get to see ...

FAIRPARK—The world’s top action sports athletes put wheels to pavement for the first time in Salt Lake City on Thursday, kicking off the 30th anniversary edition of the X Games that are set to get ...

The new company will try to integrate the artificial intelligence platform into other sports in the future. The X Games are back for the weekend between June 27-29, 2025 in Salt Lake City. The best ...