X Games Salt Lake City welcomed in tens of thousands of people to Utah State Fairpark and may have also been a "turning point" for the action sports giant.

The Salt Lake Games drew over 40,000 fans to the city’s Utah State Fairgrounds. The event also saw their television viewership climb by 12% from their last event in 2024.

EXCLUSIVE: In its 30th year, the X Games is still going strong, particularly with young audiences. X Games Salt Lake City, which was held from June 27 to 29, put up a 12% year-over-year audience ...