A $2,000 video card for consumers shouldn't exist. The GeForce RTX 5090, like the $1,599 RTX 4090 before it, is more a flex by NVIDIA than anything truly meaningful for most gamers. NVIDIA CEO Jensen Huang said as much when he revealed the GPU at CES 2025,

Nvidia's GeForce RTX 5090 is the fastest PC graphics card money can buy, and it asserts the company’s dominance in a product category that it founded itself on years ago.

But at $1,999, the RTX 5090 is steep — $400 more than the RTX 4090 Founders Edition at its launch. (It could run you even more in the form of a new power supply or higher electricity bills, especially if you want to run games like Cyberpunk 2077 in 4K.