The sports business beat was wicked busy in 2024. Here, reporter Demi Lawrence shares 5 of the year's biggest stories.

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

Q2 2025 Earnings Call Transcript December 19, 2024 NIKE, Inc. beats earnings expectations. Reported EPS is $0.78, ...

Shoe fans noticed Shedeur Sanders and Travis Hunter were wearing pairs of unreleased Nike sneakers during a basketball event.

Plus, Nike has apparel deals with many of those teams and the best players. For example, a whole NFL team that wears Nike gear is making Nike a lot of money every year—both by paying for the ...

DALLAS, December 11, 2024--NIKE, Inc. (NYSE: NKE) and the National Football League (NFL) today announced a landmark ... the exclusive on-court uniform and apparel provider for the NBA, WNBA ...

A person familiar with the decision says Philadelphia Eagles quarterback Jalen Hurts was fined $5,628 by the NFL for wearing mismatched cleats that were not “constitutional team colors." ...

The new indoor practice facility and performance center for the Cincinnati Bearcats is rising from the earth and is six ...

Patrick Mahomes joked that he wants to get Travis Kelce acting lessons because the Kansas City Chiefs tight end—who appeared ...

September 24, 2023, went down in history as the start of a Taylor Swift style era no one saw coming: that of a dedicated ...

Official product images of an upcoming Nike Air Diamond Turf in black and gold have surfaced. According to early reports, the ...