Labubu, a plush toy that can cost as little as $22, has become a luxury must-have thanks to celebrities and social media. Go get one for your Birkin.

Right now, Labubu isn’t just a cute plush—it’s the must-have accessory. But how did this weird little monster go from art toy collectible to status symbol? Like many viral crazes, it’s a perfect storm ...

The Forbes Top Creators list features popular Instagrammers, YouTubers, TikToks, and other digital creators who are shaping ...