Jordan described the new baggage policy as part of a broader transformation designed to meet evolving traveler expectations ...

Southwest Airlines Latest Policy Shift: No More Unexpired Flight Credits. Story by Nahlah Abdur-Rahman • 2mo. S outhwest is continuing on its not-so-favorable changes to customer perks, this ...

Southwest Airlines passengers will soon have assigned seating booking options, adding to recent changes in baggage policy and safety procedures.

Weeks after dropping its long-standing “bags fly free” policy, Southwest Airlines may be gearing up for broader changes.

Southwest Airlines ends its 50-year free ... all airlines to further increase ancillary fees without fear of losing customers to competitors with more generous policies. Corporate strategy shift.

After Southwest made big changes to its baggage and seating policies, the CEO floated a few more ideas. What's on the table ...

Southwest’s CEO brands new bag fees and seat assignments as “choice,” but one traveler argues it’s really a shift toward ...

Southwest Airlines Co. will begin offering assigned seats, ditching the free-for-all policy that has been a defining feature of the carrier for more than half a century.

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for premium customers and loyalty members.

Southwest ends widespread 'bags fly free' policy in latest strategy shift expand Led by CEO Bob Jordan, Southwest is one of the largest public companies in North Texas by annual revenue.

Southwest Airlines recently announced it will start charging $35 for the first checked bag. ... As their policies shift, see how much U.S. airlines are making in checked bag fees.

Southwest Airlines Latest Policy Shift: No More Unexpired Flight Credits. The policy switch will begin the same day as the airline's two free checked bags perk ends.