"It definitely has some attitude and some fierceness to the crest that you don't always see with traditional soccer crests." ...

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

As Copa América returns to the US after eight years, these pictures show the sport’s evolution and growing popularity in the States.

United States manager Mauricio Pochettino said he wants to bring America's winning mentality to the national soccer team as ...

And then there’s the logo and mascot. Despite it being the biggest event for the world’s game, these two elements carried a distinctively American flare. With the 2026 World Cup coming back to the US, ...

As Copa América returns to the US after eight years, these pictures show the sport’s evolution and growing popularity in the States.

As Copa América returns to the US after eight years, these pictures show the sport’s evolution and growing popularity in the States.

Now, he said, a bar by his apartment complex has signs with the US Soccer logo on it. And the Mexican restaurant next door has been advertising drink deals during Copa matches.

Now, he said, a bar by his apartment complex has signs with the US Soccer logo on it. And the Mexican restaurant next door has been advertising drink deals during Copa matches.