January 1, 2025, marked the official arrival of Generation Beta. They will live and work in a radically different world. Why should we care today and what must we do?

Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom now,

Generation Beta.” As people across the globe rang in the new year with celebrations, traditions and resolutions earlier this week, the first babies of Gen Beta made their way into the world. Prior to Gen Beta,

A winter storm system is expected to bring up to eight inches of mixed precipitation to the St. Louis area, with areas north of I-70 seeing mainly snow, areas south of metro St. Louis facing significant icing, and the metro area in a transition zone with many forms of winter precipitation in the forecast.

Explore how 2025 marks the start of Generation Beta babies and the new food culture shaped by technology, Gen Alpha, sustainability, and global trends.

Generation Beta includes those born between 2025 and 2039, primarily the children of younger millennials and older Gen Zs.

Fortune 500 insurance company Prudential Financial is offering a $150 bonus for babies born Jan. 1, 2025 to "encourage a head start" for Generation Beta.

They’ll be the children of younger millennials and older Gen Zers, meaning many Gen Betas will live to see the 22nd century. Gen Beta’s predecessor, Generation Alpha, was labe