President-elect Donald Trump has launched a new cryptocurrency token that's soaring in value and potentially boosting his net worth.

Incoming first lady Melania Trump has joined her husband in the crypto game, launching her own “meme coin” over the weekend. But just hours after the new digital currency went live Sunday, her husband’s suffered a precipitous crash of more than 40%,

Melania Trump announced Sunday that her new crypto meme was available to be purchased, just days after President-elect Trump announced the release of his own cryptocurrency.