Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

Duolingo's growth in paid users and ARPU shows promise, but valuation concerns and competitive risks remain. Learn more about ...

Why your favorite brand wants you thinking about murder, nipples and the apocalypse Words by Carmen Macri We’re officially in the era of weird branding, where companies are getting riskier, louder and ...

The amount of time spent on an app and the number of times a user goes back to an app in a day are two key metrics to better ...

As generative artificial intelligence tools continue to proliferate, pushback against the technology and its negative impacts ...

Duolingo temporarily made all posts private after millions of followers on TikTok and Instagram were inundated with negative messages about the AI-first issue.

This weekend Duolingo expunged all its videos and photos on TikTok and Instagram and ceased putting out new content on all other channels.

For Duolingo, social is a clear brand play – meeting users where they are, especially if they happen to be procrastinating on TikTok when they should be brushing up on their French.

Duolingo announced the death of its owl mascot, Duo, this week. He was known for his snarky social media presence and sometimes-threatening way of reminding people to do their daily language lessons.

The language-learning app shard a video to Duolingo's TikTok Wednesday showing what appears to be a Tesla Cybertruck ramming into Duo in a parking lot, following by an animated explosion. Duo is ...

Duolingo has declared its beloved owl mascot, Duo, dead—and the internet is running with the conspiracy theory that Drake killed him.