Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance ...

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising budgets. According to Google, the tool has been tested with hundreds of ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

DENVER, Jan. 29, 2025 (GLOBE NEWSWIRE) -- Adswerve, a leading data, media, and tech consultancy, proudly announces it is one of the first companies to be certified as a Google Meridian Partner.

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...

Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.

Investing.com -- Google ( NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).