Media measurement and optimisation platform Integral Ad Science (IAS) has agreed a strategic partnership with social media giant Snap Inc and eye tracking business Lumen Research covering customised ...

Both firms are using eyes-on-screen data from Lumen Research, signalling a shift in the industry toward moving beyond ...

The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention ...

Product combines Lumen Research eye-tracking with IAS impression level data for social attention measurement on Snapchat campaigns within IAS signal ...

Meta CEO Mark Zuckerberg has reorganized the company's artificial intelligence efforts under a new division called Meta ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a ...

In New York, media measurement and optimization platform Integral Ad Science (IAS) has announced a partnership with Snapchat ...

Built for Snap’s fifth-generation AR glasses (Snap Spectacles), the prototype uses Google’s Gemini AI to identify branded ...

The senior RSS functionary was speaking at the launch of the book Integral Humanism: A Distinct Paradigm of Development by ...

A new systemwide athletics director and two new principals are among the 10 leadership changes the Muscogee County School ...

Meta has received renewed accreditation from the Media Ratings Council (MRC) for Content-Level Brand Safety across its ...

The MRC accreditation confirms that Meta’s reporting systems comply with several industry standards, including the Minimum Standards for Media Rating Research and guidelines from the Interactive ...