Media measurement and optimisation platform Integral Ad Science (IAS) has agreed a strategic partnership with social media giant Snap Inc and eye tracking business Lumen Research covering customised ...

Both firms are using eyes-on-screen data from Lumen Research, signalling a shift in the industry toward moving beyond ...

The methodology relies on predictive models derived from large-scale eye-tracking studies, enabling IAS to estimate attention ...

Product combines Lumen Research eye-tracking with IAS impression level data for social attention measurement on Snapchat campaigns within IAS signal ...

Chief Minister Dhami highlighted the pivotal role of space technology in various sectors at the Space Conference 2025, ...

First off, on IAS’s “first-to-market” attention measurement solution. IAS has partnered with both Snap Inc. and Lumen Research to combine Lumen’s eye-tracking-based ad response insights with its own ...

Meta CEO Mark Zuckerberg has reorganized the company's artificial intelligence efforts under a new division called Meta ...

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a ...

In New York, media measurement and optimization platform Integral Ad Science (IAS) has announced a partnership with Snapchat ...

Built for Snap’s fifth-generation AR glasses (Snap Spectacles), the prototype uses Google’s Gemini AI to identify branded ...

The senior RSS functionary was speaking at the launch of the book Integral Humanism: A Distinct Paradigm of Development by ...

Meta (META) just dropped $14.3 billion to invest in Scale AI, and it’s sending shockwaves through the tech sector. This is Meta's second-biggest acquisition ever, right behind its $19 billion WhatsApp ...