Jim Fagan was the narrator for NBA on NBC from 1990-2002, and his family agreed to a partnership with the network to use his ...

NBC Sports will bring back the iconic voice of Jim Fagan, using AI technology to recreate his voice for NBA promos, title sequences, and show openings starting this fall. Fagan, who passed away in ...

NBC announced this week that it will use AI to recreate the voice of Jim Fagan, the voiceover artist whose narrations on NBA ...

Recent reports indicate that NBC is set to use AI to resurrect the iconic announcer’s voice in future NBA broadcasts.

What was that phrase from Game of Thrones? “What is AI may never die?” It’s something like that. A bit concerning, really.

NBC is bringing back Jim Fagan’s iconic NBA voice using AI, blending nostalgia with tech for its upcoming NBA broadcasts.

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If The Athletic would like to fund a story on me trying to “eat sushi like Zach Harper,” I think the results might surprise ...

In Arizona, the family of a man killed during a road rage incident has used artificial intelligence to revive their dead ...

For who???