Kendrick Lamar‘s highly anticipated Super Bowl 2025 halftime show is right around the corner, and now fans can celebrate with new merch. The West Coast rapper's creative agency, pgLang, has released a new collection of sweatshirts,

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The "Not Like Us" rapper will perform during Super Bowl LIX halftime as the Philadelphia Eagles and Kansas City Chiefs face off in New Orleans.

The Grammy Award-winning artist teamed up with the American fashion designer to release a line of special edition Super Bowl LIX shirts, shorts, and tees

Super Bowl merch collection created in collaboration with designer Willy Chavarria includes tees, hoodies, and a $750 satin jacket.

Though folks all over are gearing up to see what kind of show Kendrick Lamar will be bringing to his Super Bowl LIX Halftime Show performance next month in New Orleans, others are too busy trying to make sure the event is censored. And they’re trying to rope Rihanna in in doing so.

Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.

Chavarria and Lamar first worked together in 2023 on the entertainer’s custom festival looks and are longtime fans of each other’s work. For this line, they tapped into their shared California roots — the 37-year-old rapper was born in Compton, Calif., while t he 58-year-old designer was born in Fresno, Calif. — for inspiration.

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