“MADTECH.AI helps marketers and their agencies unify and transform their disparate data then make it available seamlessly to Keen’s Marketing Mix Model (MMM) to accelerate better ...
The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...
Google has launched its own open-source marketing mix model (MMM), made available to all marketers and data ...
Google's Meridian open-source marketing mix model, which helps analyze marketing campaigns, is now available for all users.
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