Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than ...

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning.

Google has launched Meridian, an open-source marketing mix model (MMM) designed to help marketers and data scientists assess the impact of their advertising investments. Developed with input from ...

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Good morning, and welcome to Under Armour's third-quarter fiscal 2025 earnings conference call. Today's event is being recorded for replay. Joining us on today's call are Under Armour President and ...