Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

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When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than ...

That seems to be what industry economist and former big agency insider Brian Wieser is suggesting in a new report being released this morning.

Google has announced the general availability of Meridian, its powerful open-source Marketing Mix Model (MMM). Previously ...

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

We recently compiled a list of the 10 Important AI News and Ratings for Today. In this article, we are going to take a look ...

Google's new developments aim to help marketers optimise budgets, enhance ad performance, and measure marketing effectiveness ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Google's marketing mix model platform, Meridian, is now open-source, aiming to help businesses measure marketing performance across multiple channels.

Google has launched Meridian, an open-source Marketing Mix Model (MMM) designed to help marketers optimise their advertising ...