BofA Securities maintained a positive stance on Alphabet Inc. (NASDAQ:GOOGL), currently trading at $187.14 with a market capitalization of $2.27 trillion, reiterating a Buy rating and a $225.00 price ...

Google first launched the MMM in March 2024 and has since tested it with ‘hundreds’ of brands globally. Meridian uses Bayesian causal inference, with the model combining prior knowledge with signals ...

Q4 2024 Earnings Call Transcript February 4, 2025 Alphabet Inc. beats earnings expectations. Reported EPS is $2.15, ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...