Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors.

Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media.

Google's curation tool and streamlined programmatic workflows, aim to simplify media buying by enhancing inventory discovery and performance tracking.

Search Engine Land » PPC » Google Ads relaxes personalization rules for social casino game apps Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Microsoft introduces streamlined ad experience to Copilot, expanded video ad tools and simplified shopping campaign management.

Adam Heitzman is Co-Founder and Managing Partner of HigherVisibility, a leading digital marketing agency known for its data-driven SEO and tailored growth strategies. With two decades of experience, ...

Sources. ChatGPT search will cite its sources via inline citations and a Sources button underneath its responses (answers) to queries. Clicking the button opens a sidebar of links, called Citations.

Search Engine Land » PPC » Google Ads Optimization Score now reveals specific competitor impacts Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Search Engine Land » PPC » Google AdMob launches new controls for high-engagement mobile ads Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.