Companies can now use video, data enrichment, and AI-powered capabilities to create interactive, hyper-personalized experiences and uncover deeper insights.

In my April 2024 CRM column, I pointed out the fact that from the first sales performance study CSO did, in 2004, to the Sales Mastery’s most recent, in 2024, the win rate of forecast deals is ...

SAS has acquired the principal software assets of Hazy, a pioneer in synthetic data technology, for an undisclosed amount. Synthetic data, which mirrors the statistical patterns of real data without ...

Google One Tap support, WordPress plugin, and no-code A/B testing round out Descope's new customer identity and access management capabilities.

Salesloft today launched Command Center, a home base for revenue and operations leaders. Command Center uses Conductor AI, Salesloft's proprietary artificial intelligence engine, to extract and ...

CCaaS solutions have been available in various forms for more than 20 years, but widespread adoption began in 2010 and has gained momentum every year. The CCaaS adoption rate was 27 percent as of the ...

Thryv, a small business software provider, has launched Thryv AI Review Response as part of its platform that helps businesses respond to feedback on Google Business Profile listings, YP.com, ...

Truelio's new TruelioCX division is dedicated to delivering tailored brand experience and marketing solutions to customer experience and contact center providers.

As a large language model-agnostic vendor, Jasper runs 39 LLMs across its customer base, all curated to specific AI use cases and layers marketing knowledge and each company's specific brand ...

SurveyMonkey has added WhatsApp to its social media collector options. SurveyMonkey users can now share surveys or forms with their WhatsApp groups and contacts via their mobile devices with a single ...

Relcu has expanded into the financial services sector, providing tailored CRM solutions beyond the mortgage industry. Relcu is now powering connected customer journeys with data and AI across diverse ...

Technavio eyes rising e-commerce and artificial intelligence adoption as keys to the customer engagement solutions market's growth.