Marketing Week1h
How skillful data use helped Channel 4 achieve its biggest E4 audience
The broadcaster’s targeted approach saw it bridge the viewing gap between the UK and Australian versions of hit reality show ...
Marketing Week1h
Brand Purpose
ITV – Staying true to its brand purpose: ITV’s bold move with ‘Mr Bates Vs the Post Office Aldi UK – Get a taste for sport – ...
Marketing Week10h
PwC’s Antonia Wade named Marketer of the Year
The consulting giant’s global CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards ...
Marketing Week11h
M&S, Warner Bros. Discovery and Lidl win big at the Marketing Week Awards
The 2024 Marketing Week Awards winners were revealed at a ceremony in Leicester Square last night, with Warner Bros.
Marketing Week11h
Marks & Spencer wins Brand of the Year accolade
Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, ...
Marketing Week11h
Talent Trailblazer Award winner revealed
John Doe Group’s Unlocked Internship Programme has won Marketing Week and the Advertising Association’s Talent Trailblazer ...
Marketing Week12h
Sainsbury’s shows strong growth as it doubles down on value and loyalty
Despite financial struggles at Argos, Sainsbury’s has seen growth in its sales and attributed success to its Nectar Price ...
Marketing Week20h
‘A celebration of who we are’: Inside the Boohoo ‘renaissance’
Following financial struggles and a change of leadership, Boohoo is reinventing itself and going back to its roots with a new ...
Marketing Week21h
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